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The Salesforce Certified Marketing Cloud Consultant certification exam is a rigorous test of your knowledge and skills in using Salesforce Marketing Cloud. It consists of 60 multiple-choice questions and you have 105 minutes to complete the exam. It is a proctored exam, which means that you will be monitored by a proctor while taking the exam. Marketing-Cloud-Consultant Exam Fee is $400 USD and you must score at least 68% to pass. Once you pass the exam, you will receive the Salesforce Certified Marketing Cloud Consultant credential.
NEW QUESTION # 146
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
Answer: B,D
NEW QUESTION # 147
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?
Answer: D
NEW QUESTION # 148
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and Products. The data extensions contain the following information:
* Orders: OrderID, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal.
* Order_Details: ProductID, OrderID, Qty, UnitPrice, ExtendedPrice, Discount.
* Products: ProductID, SKU, Name, Description, Cost, Price.
Which two actions should be taken in Data Designer? (Choose two.)
Answer: A,C
NEW QUESTION # 149
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Answer: A,C
Explanation:
* Tokenized Sending allows PII (such as email addresses) to stay external until send time; however, once pulled in via personalization strings, PII can still be displayed within emails.
* Since Tokenized Sending relies on live API calls to an external database during sends, Salesforce Marketing Cloud's normal service-level guarantees (e.g., send speed and reliability) no longer apply because they now depend on third-party system response times.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Tokenized Sending Overview
# "Tokenized Sending retrieves sensitive customer data at send time, reducing Marketing Cloud's data storage liability. However, if personalization strings reference retrieved fields, PII can still be displayed in the email." Source: Salesforce Help - Tokenized Sending Limitations
# "Marketing Cloud does not guarantee service levels for sends that rely on external Tokenized Sending lookups."
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NEW QUESTION # 150
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud.
NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
Answer: A
Explanation:
Explanation
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5
NEW QUESTION # 151
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